Audience response to online media coverage about the move to electric cars. 

Coronavirus is impacting how we think about future travel and what we can do to achieve a ‘green’ economic recovery. But when it comes to cars, confusion abounds about which we should be buying to do our bit for the environment. 

In this report, Tribe provides a range of insights that will put policy makers and motor manufacturers in the shoes of their customers, helping them understand consumer perceptions of what’s hindering a smooth transition to cleaner vehicles. 


Understanding changing consumer reactions in a time of crisis.

Coronavirus has enforced unprecedented changes to the way we live and work, along with levels of anxiety and uncertainty that haven’t been experienced for generations. Understanding how people are reacting and adapting to the emergency situation will be invaluable for businesses who want to stay close to their stakeholders, when physical proximity is out of the question. 


How media coverage creates competitive advantage for online retailers.

Retailers are using a wide range of marketing tactics to encourage customers to buy online, with spend on pay-per-click, SEO and other methods supporting business growth. However, online retailers may be missing a trick. The outcomes of their PR activity – often overlooked when considering what drives sales – are probably contributing far more to their sales performance than they realise.


The impact of online media coverage on the reputations of universities.

Universities rely on strong reputations to attract students, talent and investment – which is increasingly hard and exacerbated by additional competition from top universities overseas. Reputations are hard-won and easily dented in the sector, where public and political scrutiny is a fact of life. Online media coverage can make or break reputation globally. This report considers the role played by online media coverage in influencing the reputations of universities in the Russell Group.

Box Clever

How to use online media coverage to engage TV audiences & increase viewing. 

This report shows how online media coverage is fundamental to delivering the viewing audience for TV soaps. Using its PRSV methodology to show how data-driven PR can impact TV viewing, Tribe sheds light on the symbiotic and powerful relationship between online media coverage and broadcasting success.

Driving Audience Engagement in Healthcare Campaigns

What really influences attitudes and behaviour change? 

Healthcare and wellbeing campaigns are an important tool for educating audiences, influencing attitudes and affecting positive behaviour change – but it can be hard to measure their outcomes. This report shows how the actual audience impact of healthcare campaigns can be simply and meaningfully evaluated. 


The impact of online media coverage on the reputation of budget hotels. 

Customer booking behaviour will be influenced by content that highlights deals and value for money, but also by negative factors such as poor safety or hygiene standards. This report highlights why it’s important that hotel chains know what messages audiences are actually receiving and how they react to issues that can improve or damage reputation. 

Creating audience interest in growth, learning and innovation

How online media coverage can help LEPs achieve key objectives. 

The government is seeking more data from Local Area Partnerships (LEP’s)to assess the impact of growth initiatives and intends to scrutinise their work to increase their accountability to the local areas they serve. This report demonstrates how it’s possible to illustrate the impact of LEP activity on campaign success and audience behaviour.