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  • Home
  • About
  • Team
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  • Work

    • Brands
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    • Qualimetrics™
    • Audience Closeness
    • Strategic Consultancy
    • Integrated Campaigns
  • Blog
  • Insights
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May 4, 2020

The book that will transform how you think about customer insight: Everybody Lies by Seth Stephens-Davidowitz

A phrase we’ve heard a lot during lockdown is ‘the...

April 29, 2020

UK Search Trend Predicted Rising Trend in Domestic Violence

In a week where the government reported that deaths from...

December 18, 2019

Consumer Response Baked In – How Greggs Wins with Online Media Coverage for its Festive Treat

Online media coverage is helping bakery chain Greggs to punch...

November 6, 2019

From the Horse’s Mouth – Harvesting Audience Insight from Online Reviews

Even the most successful organisations will have both brand advocates...

October 15, 2019

Three Easy Steps to Winning Consumer Trust

Declining consumer trust is a significant issue for the communication...

September 11, 2019

Power to the People – Building Legitimacy for Brands

We’ve been thinking a lot recently about authenticity in the...

August 21, 2019

PRSV Media Measurement Explained

PRSV from Tribe helps brands make informed decisions and provides...

August 5, 2019

thesun.co.uk Outshines Online Rivals

A major benefit of data-driven PR is that it provides...

July 8, 2019

Let’s not be Sentimental about Reputation

For a discipline that is concerned with reputation management, PR...

June 17, 2019

PR Credibility is a Numbers Game

PR professionals are used to ‘storytelling’. Yet when it comes...

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