May 4, 2020
The book that will transform how you think about customer insight: Everybody Lies by Seth Stephens-Davidowitz
A phrase we’ve heard a lot during lockdown is ‘the...
April 29, 2020
UK Search Trend Predicted Rising Trend in Domestic Violence
In a week where the government reported that deaths from...
December 18, 2019
Consumer Response Baked In – How Greggs Wins with Online Media Coverage for its Festive Treat
Online media coverage is helping bakery chain Greggs to punch...
November 6, 2019
From the Horse’s Mouth – Harvesting Audience Insight from Online Reviews
Even the most successful organisations will have both brand advocates...
October 15, 2019
Three Easy Steps to Winning Consumer Trust
Declining consumer trust is a significant issue for the communication...
September 11, 2019
Power to the People – Building Legitimacy for Brands
We’ve been thinking a lot recently about authenticity in the...
August 21, 2019
PRSV Media Measurement Explained
PRSV from Tribe helps brands make informed decisions and provides...
August 5, 2019
thesun.co.uk Outshines Online Rivals
A major benefit of data-driven PR is that it provides...
July 8, 2019
Let’s not be Sentimental about Reputation
For a discipline that is concerned with reputation management, PR...
June 17, 2019
PR Credibility is a Numbers Game
PR professionals are used to ‘storytelling’. Yet when it comes...