Global Talent Consultancy
Effective brand communications start with clear positioning and differentiation and a carefully-constructed messaging platform. A global talent acquisition consultancy asked us to take their brand positioning back to basics and create a fresh brand story which would make them stand out.
We started by using Qualimetrics™ to audit their profile and positioning compared to competitors and spent time in workshops with their senior team, understanding what the business does for its customers. Then we constructed a top-down marketing strategy to help them raise awareness and reach the right decision makers. This was supported by fresh website content, case studies and other content. Most importantly, we ensured that all customer-facing employees were able to tell the story effectively and convincingly.