Using Competitor Insights to Develop Smart Strategies

Specialist Marketing Agency


A specialist marketing agency asked us to use our Qualimetrics™ market research capabilities to help one of its clients in the water technology industry better understand how to compete with well-established and larger companies.  By comparing the online positioning of each competitor and understanding what customers in the sector were looking for, we were able to suggest an approach that would get the attention of customers in two key market segments.  The research findings played a key part in the development of the company’s marketing and sales strategy by refining the messaging platform and clarifying sales priorities.

People looking at sales graphs
Test tubes and beaker of water