Minimising the Impact of Negative PR Coverage

World’s Largest Networking Company

Like all large organisations, the world’s largest networking company invariably receives some negative coverage from time to time. PRSV analysis revealed one online publication where coverage was frequently negative. Because the circulation of this publication was deemed to be small, the company had not seen this as an issue; however, it often appears at the top of Google search results, which significantly increases the probability of audiences being exposed to negative stories. The insight allowed the company to monitor and counter stories which may have a potentially adverse effect.

Search button on computer
Computer map of the world