Maximising a Limited Budget

Global Standards Institute


For a global standards institute, we produced an analysis of their current positioning across ten global markets, using Qualimetrics™ analysis of online and social media content to understand brand perception.

Our brief was to benchmark levels of awareness versus local competitors and compile a list of target media for their PR agency, as well as a list of topics and issues for future Owned content and PR campaigns that would be likely to generate interest and raise their profile on a market-by-market basis. Similarly, we created a list of opinion leaders and influencers in each country, to help them build partnerships and broaden outreach without conducting a blanket campaign.