We produced this multi-channel integrated campaign for NHS England and a partnership of NHS trusts in Bristol, Somerset and South Gloucestershire, to raise awareness of dementia and stimulate early diagnosis by encouraging GP visits at the first signs of change.
We started by conducting research to gain insights around the commissioning and patient referral landscape, regional patterns in current diagnosis rates, and target population demographics and statistics. We then delivered a workshop to the multi-agency client team which helped define the issue, audience and approach based on GP and patient attitudes and beliefs, and the barriers to, and opportunities for engagement.
Our campaign and creative included executions across film, radio, digital, press, social and outdoor media. The level of response across all channels was extremely high, with CTR from digital running at more than quadruple the industry average, widespread media coverage and positive feedback from clients and patients about the clarity of message contributing to improvements in early diagnosis across the region.