Discovering Baby Insights to Validate a Customer Proposition for eBay


eBay was preparing to launch a dedicated baby platform on its website and wanted us to check if they were doing the right thing. We delivered a series of focus groups with the target audience to explore mums’ shopping behaviour and opinions towards eBay’s new proposition, identity and functionality – the results of which were fundamental in shaping the final platform and promotional content.

You did a great job for us. We got a huge amount of insight from the work Tribe did so thank you, it was fantastic, and the insights have underpinned the strategy. I would be delighted to recommend you guys!

Barbara Langer
Head of Customer Insight UK & Europe