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Three Easy Steps to Winning Consumer Trust

Power to the People – Building Legitimacy for Brands

PRSV Media Measurement Explained

thesun.co.uk Outshines Online Rivals

Let’s not be Sentimental about Reputation

PR Credibility is a Numbers Game

Top 10 media evaluation questions

Why Media Evaluation is Too Expensive and Often Wrong

The Eureka Moment: how data-driven PR will transform media relations

When ‘Consumer Closeness’ isn’t Close Enough