Successfully Developing a New Category Vision

Successfully Developing a New Category Vision

Successfully Developing a New Category Vision

Using an interactive and inclusive research methodology, we successfully identified Danone Baby’s drivers for growth over the next three years.

Our research included a consumer closeness element for employees who had little direct interaction with customers in their day-to-day roles

  • Focus groups were professionally moderated by Tribe with Danone staff watching on, creating an informal, collaborative atmosphere
  • The groups were filmed and short films created, in order to sell the vision both internally to employees and externally to the trade

The number of mums recruited using our Tribe Mums panel to take part in consumer closeness sessions and focus groups

“The facilitation on the day was great and the debrief you delivered was fantastic. Not only the depth of knowledge and logic, but your passion and the way you delivered it was superb, really engaging”

Claire Parkes

Category Controller


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