It's a Two Way Street

It's a Two Way Street

It’s a Two Way Street

A series of five films that cleverly combine animation with live action footage to tell the story of Two Way Street and how it’s residents can get the most from their landlord, Affinity Sutton Housing Group, whilst taking responsibility themselves for issues such as rent payment, anti-social behaviour, minor repairs and community pride.

A series of highly engaging short films covering:

  • Service Standards
  • Anti-Social Behaviour
  • Support Services
  • Rent Payments
  • Repairs

We backed the films with a digital, social & print campaign that motivated residents and their families to watch the films and support the initiative, and that included competitions, direct mail, Facebook activity and community screenings.

The films have proven to be extremely successful and have achieved the highest levels of engagement amongst our tenants, residents and staff than anything we have done previously.

Rachel Guipet

Head of Resident Communications


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