Increasing Dementia Diagnosis for NHS England
We produced this multi-channel integrated campaign for NHS England and a partnership of NHS trusts in Bristol, Somerset and South Gloucestershire, to raise awareness of dementia and stimulate early diagnosis by encouraging GP visits at the first signs of change.
- We began by conducting primary and secondary research to generate insights around the commissioning and patient referral landscape, regional patterns in current diagnosis rates, and target population demographics and statistics
- These insights were delivered to the multi-agency client team in a facilitated workshop that helped define issue and target audience, GP and patient attitudes and beliefs, barriers to engagement, and ultimately led to the development of a clear and focused project brief
- We wrote the campaign strategy and plan, and then developed creative and messaging that we executed across film, radio, digital, press and outdoor media
- The campaign generated an extremely high level of response across all channels, with CTR from digital running at more than quadruple the industry average, widespread media coverage and positive feedback from clients and patients about the clarity of message contributing to improvements in early diagnosis across the region
Thank you for organising the workshop today. I thought it was excellent and I feel we all got a great deal out of it!”