Giving the USA a taste of Cheddar
OMSCo, the Organic Milk Suppliers Co-operative, wanted to launch their Kingdom organic cheddar cheese brand in the United States, starting with a major industry trade show.
They asked us to produce a promotional film that captured the unique heritage of the brand, for what was to be the only British organic cheese available in the USA.
- We produced a high quality film that encapsulated the rural beauty, serenity and passion that gave the cheese its heritage and unique taste
- Travelling from farm to farm in Devon and Somerset, we told the story from the cheese’s origins in Cheddar Gorge, the organic dairy farms that produce its milk, the cheese-making process, and a customer enjoying their first bite of Kingdom Cheddar
- Along the way we interviewed the producers who spoke passionately about their love of their herds, the landscape and the care and attention that goes in to making a cheese of such quality
- The film was greeted with huge enthusiasm from the audience, and helped OMSCo further establish its presence across the pond