Building the Right Tools for Screwfix
Screwfix came to us because they needed a Brand Book.
As an essential tool that provided guidance to staff and suppliers in the use of their brand, it would help Screwfix ensure brand consistency across applications.
- We started at the beginning and built up our knowledge of the brand
- Then we provided initial design layouts which were highly commended by the client for their clarity and consistency, as well as the technical knowledge they demonstrated
- We established rules and guidelines for the brand’s visual identity and produced the copy for the Brand Book
- The Book explained the importance of the brand, its essence, personality and propositions for different target audiences
Really impressed with the clarity and consistency you’ve achieved, as well as the technical knowledge demonstrated in the work