Are you legal, honest & fair?
Listen to our radio commercial
Buy with Confidence is a national scheme that encourages businesses to gain accreditation from local authority Trading Standards to prove that they are legal, honest and fair.
- We won the contract to deliver an integrated campaign for Devon & Somerset Trading Standards via our four-year framework agreement with the Devon Procurement Partnership, which places roster agencies in competition with each other to propose the best solution to the brief
- Our strategy was to deliver a digital campaign with a creative execution that featured a distinct brand identity and creative, compelling key messages, x9 peer-to-peer video case studies, digital display banners and social media activity
- We created a suite of characters that reflected the target audience business sectors – all with thumbs aloft to reinforce our social media #thumbsup.
- Using social seeding, contextual and behavioural targeting, we built a digital prospect pool that we then retargeted to maximise CTR and drive online applications to the scheme.
- During the campaign, the client released additional budget which allowed us to extend the campaign channels and produce media for radio, bus-backs, adshells, billboards and petrol pumps
- The campaign successfully achieved client targets, delivering up to a 200% increase in new business applications on the previous year